From Practice to Peaks

Mount Pleasant Jeep checks all the boxes for Lowcountry living

by COLBY DENTON  

When living in Charleston, a person needs the right gear. Beach wagons, kayaks, sunscreen, and bug spray are essential tools; but what is actually transporting those tools is the most vital part of Lowcountry life, which is where Mount Pleasant Jeep comes in.

Although Mount Pleasant Jeep has only been open since March 2025, the dealership has quickly made its mark, taking first place in South Carolina for New Vehicle Sales in December 2025. Operating Partner Tyler Letson says this is likely due to Jeeps being extremely versatile with off-road capabilities which have inspired a cult-like following.

“The Jeep brand is uniquely equipped to handle everything Charleston has to offer. Whether you’re off the beaten path, taking your kids to soccer practice, or spending the day at the beach, Jeep provides the functionality and utility you need with the comfort you deserve,” Letson explains.

Vehicles are a family business for Letson, as his three brothers are all partners at Mount Pleasant Jeep. Each of them brings a different set of skills and experience from Jeep dealerships around the country. “We have all worked in a variety of arenas, and I think that’s a massive strength here,” Letson adds.

The Jeep Wrangler is often the first variant that comes to mind when someone thinks of a Jeep, as the Wrangler became widely known for its reliable use by the military for rugged terrain. Letson believes a Wrangler “checks all the boxes,” whether you’re a family going to the beach or a single outdoorsman looking for a reliable vehicle to transport your kayak to Shem Creek.

At Mount Pleasant Jeep, the options are never-ending, with models that excel in mud, sleet, snow, sand, and rain, all of which only serve to expand the Jeep community.

Widely considered a vehicle for “sporty” families, all Jeeps have a large capacity. This comes in handy for transporting gear for sporting events or comfortably chauffeuring entire teams of players.

Jeeps are often considered the “off-road” vehicle for a reason, with many Jeep owners being able to get out and drive while others are stranded due to weather conditions.

“Jeep products are the most configurable and customizable vehicles in the world. Our lineup offers something for everyone, at any age, ready to accomplish anything. Between the Wrangler, the Grand Cherokee and the Grand Wagoneer, no one is left out,” Letson says. In fact, there’s a Jeep for everyone, whether they are a CEO, a parent, a first-time driver, an outdoorsman, or an adventure-seeker.

Aside from its rugged design, Jeeps also come with some of the most advanced features in modern cars including higher fuel economy, heated/cooled seats, automatic running boards, trail-rated 4x4 capability, advanced safety and driver assistance systems, and “best in class” towing and powertrain performance. This sense of comfort in rugged environments is also compounded by Jeep’s enhanced safety features, including blind spot monitoring, lane assist, and adaptive cruise control with brake assist.

“I think you’d be shocked at how far the technology has come in these vehicles,” Letson says. “It’s amazing. The screens keep getting larger, offering more functionality and constantly improving the driver experience. The user interface is only getting better with each iteration.”

As a Stellantis dealership, Mount Pleasant Jeep carries Dodge, Jeep, Ram, and Chrysler in addition to countless models of used and certified pre-owned vehicles.

Winning first place in sales for December was a huge milestone for the dealership, and Letson says it is all due to his team’s penchant for exceptional customer service. “You can buy a Jeep anywhere in the country, but what separates us are our people. They are what make it a transparent, enjoyable, and memorable shopping experience,” he adds.

Every day, his team works to ensure they are meeting essential goals and maintaining Jeep’s high standards. They accomplish this through regular trainings, open communication, and continuous growth and improvement.

“Customers should feel comfortable sending their friends and family to visit us and look forward to coming back for their maintenance needs,” Letson says. “We’re striving to be different in the best way possible and to put a Jeep in every garage.”

To learn more about existing options for your next vehicle purchase, visit mountpleasantjeep.com.